Member-only story
Anniversary of the Vast Wasteland Speech that Changed Television, May 9, 1961
On May 9, 1961, my father, Newton Minow, delivered a speech that continues to inspire the conversation about media. He was President Kennedy’s new Chairman of the FCC, just 35 years old, and in his first major address he told the National Association of Broadcasters that while there was much to admire on television, too much of it was a “vast wasteland.” Last Friday, our family had the privilege of watching him receive the Chicago Television Academy’s Silver Emmy Award for his contributions to broadcasting, including the launching of the first telecommunications satellite, the creation of PBS, and helping to start the Presidential debates. He continues to serve as Vice Chair of the Commission on Presidential Debates, which he helped to form.
He told the audience about the day before the speech, when President Kennedy brought Commander Alan Shepherd, who had just become the first American in space, and his wife, to the National Association of Broadcasters event Dad would be speaking to the following day. President Kennedy invited Dad to come upstairs while he changed his shirt, to give him some ideas about what to tell the broadcasters. Dad suggested that he talk about the difference between the way Americans and the Soviet Union conducted their space program. In the US, we had all the television cameras there to…