Rotten Tomatoes has made a very important step forward in promoting diversity with an announcement about its revised policy for accepting critics. As a critic who has been on Rotten Tomatoes almost since it began, I am delighted.
In revamping our Critics Criteria, we sought to bring the criteria into better alignment with the way media works today, to promote the inclusion of more voices that reflect the varied groups of people who consume entertainment, and to maintain the high standards we’ve always set for inclusion in the group of Tomatometer-approved critics.
When assessing applications from those wishing to be a Tomatometer-approved critic, or a Tomatometer-approved publication, we now take into consideration four key values as well as a revised set of eligibility requirements. These values are Insight, Audience, Quality, and Dedication, and you can find a full breakdown of each value here.
Movie critics in general, including those on Rotten Tomatoes, are overwhelmingly white males. Filmmakers like Meryl Streep and Brie Larson have complained that this lack of diversity does not fairly represent the experiences and perspectives of movie audiences. Rotten Tomatoes’ revised criteria reflect not just outreach to diverse voices but a thoughtful reassessment based on the wider range of platforms for criticism, including podcasts and videos. They make their commitment clear with a link in the announcement to invite other critics to apply.
This comes just after Chaz Ebert announced on Rogerebert.com its new gender-balanced roster of critics, five men and five women, including POCs, with more as contributors. I am very proud to be a part of this group, and to be the site’s first female assistant editor, and very happy to see critics as diverse as our readers.