The Choice for CEOs on Political Issues is Not “Yes or No”, It’s “Helps the Brand or Hurts the Brand”
4 min readMay 4, 2021
The Michael Jordan reason for staying out of politics-”Republicans buy sneakers, too”-is no longer an option. There is no question whether corporations and their CEOs will take political positions; the only question is what those positions will be and how they are decided on and communicated.